Any time I attend a party replete with champagne, transvestites and taut, gorgeous young men in underwear, I know I am in San Francisco. The Luxe San Francisco Magazine launch party was an only-in-San Francisco classic. I found myself wishing my dear friend from Cleveland was by my side just so I could see her jaw drop.
The venue was Coup D’état, a showroom full of mid century masterpieces, the crowd was coifed and teased to perfection, and the vibe was electric. Picture 700 people jammed into a space designed to hold 200 and you’ll get a rough idea.
I attended the event with our new product development engineer, Mark Gaynor, and our first clue that this was going to be one hell of a bash were the nearly naked specimens of manhood reading Luxe SF while standing in piles of sand in the front window of the showroom. Mark, a straight man (in San Francisco a highly coveted variety), was less amused than I.
Inside the joint was bumping to a rhythm fueled by music, champagne and beautiful people. Shoehorned in amidst the Danish Modern fur chairs and the 1950’s brass, not to be outdone by the front-window set, were a gloriously over-the-top bunch of “women” done up in feathers, leather and sequins. Mark opined that they seemed a little overdressed for the occasion, and upon closer inspection we discovered chin stubble visible beneath the pancake makeup. Luxe seemed to have hired the entire floor show from Finnochio’s – for those of you too young to remember – a famous, now defunct tranny review from North Beach’s heyday. So San Francisco!
As if transvestites and oiled up male models were not enough to hold our attention, Luxe “hit it out of the park” (to use a baseball expression in a baseball obsessed town), with the delicious food and drink. Between the taco bar, gelato stand and various champagne and cocktail bar set-ups there wasn’t a line we weren’t happy to stand in.
Congratulations Lisa Lovely (Luxe SF’s new publisher)…you’ve done San Francisco proud!